The current Yahoo CEO Carol b Bartz, has Yahoo newborn reputation,
Cheap GHD, an exclusive interview to talk about Yahoo Under her leadership in the skilled person, such as forests age of the Internet to seek new development opportunities.
Joe b Kernan (JOE KERNEN) mmCNBC host
Carol b Bartz (Carol Bartz ) mm Yahoo CEO
Carr b Kuntannila, (CARL QUINTANILLA) mmCNBC host
Becky b Quirk (BECKY QUICK) mmCNBC host
Patty b Sellers Pattie, Sellers, mm guests host
Kernan: Hello, Carol, you are welcome to accept our interview, whether briefly introduced you end the deal and Microsoft.
Bartz: we are only enhanced search engine operational aspects of cooperation, if this transaction as an Intel chip, we just added around user experience, this one The goal is to cut costs,
Mulberry Outlet, retain 80% of the revenue we are still engaged in the search business In fact, we are still competitive with our technology and more strengthen. we can concentrate on to do business so that increased profits, and focus on display advertising business, Yahoo,
Mulberry Outlet UK, which is the most emotional part of the ad, great value. 581 million users a month access to Yahoo, how great a number, we want to leave them a good experience. Internet not only search, the time of Internet users, only 3% of the time during the search, and the remaining 97% of the time spent on entertainment , exchange information, to communicate with friends and we know the story of the network society is how to interpret, which is Yahoo will go all out to the field.
Kernan: When you hear from shareholders or non-shareholder criticism of the people, do you think the who is responsible? I think many people just accept the higher price on the previous management has failed to feel annoyed. irritated this?
Bartz: I think so many people want to go back a year and a half ago, Lehman Brothers (Lehman Brothers) back to pre-bankruptcy, then the day is much easier they will be the status of the transaction and before the current economic situation comparable, this is no comparable Now you can not go reached a year and a half before the transaction,
Mulberry Outlet, we are unable to compare the price in a year and a half years ago and today's market price.
Kuntannila: This is exactly my question on your understanding of the company If you are a CEO,
Mulberry Outlet UK, you will receive 33 or $ 34 per share transaction?
Bartz: will certainly be accepted.
Kernan: From now on,
Prada Online Store, you must be familiar with the content business This is because any other areas have innovative companies are doing, and you only need to focus on what content?
Bartz: innovative enterprises everywhere, we are also innovative. we still manage search results on the page. we still have to add value for these search results, we are still very complex scientific analysis, display advertising and value-added services to provide them talking about the content business, which is not a minor problem when you can every day the number of services millions of dollars advertising, customers can use our services all over the world language to provide their content services, there have amazing technical content. Do not just talk about the content, of which there are many innovations. It is no exaggeration said that this is a powerful tool
Kernan: Yahoo a unique innovation in what areas? is under a major operation you are carrying?
Bartz: In fact, the next hot people need more your life a little to look at your online life, this is already the center of your life, these organizations? Who do you believe will give you the right information? If you have five minutes when the aircraft made a forced landing in the Hudson River, , you want to do a show or want to relax?
Quaker: How would you upgrade to the how will this service upgrade?
Bartz: Only 15% of people choose to use function. this business is not to optimize the content you want to see on a web page,
Prada Online, such as local news where you country in which the articles from the magazine we just want to allow people to not be too hard to get a truly personal experience.
Quaker: This is Google's strategy is exactly the opposite, they always declared that homepage updated to announce the search box to become bigger and more interesting, but In addition,
Prada Online, it's home page is basically the original as
Bartz: I will not wake up every day and said: God! I want to search? I woke up, said what the new situation ? the direction of Yahoo to do this is we want to be the center of people's online lives the way, say, 12.7 percent of Internet users to stay on Yahoo, have more than the time to stay in any other website and we not only fully discovered our potential last year, we fall into the media center of the storm, we get out of this situation, I think this is where I can play a role.
Sellers: When you early this year to join Yahoo when Yahoo is still a dysfunctional company, the leadership of indecision. In my opinion,
Mulberry Outlet UK, the leadership of the delay is not resolved,
Cheap GHD, then you come,
Prada Online Outlet, you say we need to decide our future what to do, what not to do. In addition to the cooperation of the search business with Microsoft,
Prada Online, Yahoo do not do what?
Bartz: good question. It should be said, our company in particular, have the ability to innovate, every employee has their own good example around the world with 90 entertainment sites, we do not need so much 90. to scale. You see, once we have so many sites, if there is a new movie release, we want to movie trailers on our site, we removed the trouble of liaison and coordination with the use of each site and movie studios, all the formalities to become more systematic. Therefore, frankly speaking,
Mulberry Outlet, our pace of innovation therefore speed up, such as invented early in the Internet, people think you can walk through the wall, that is indeed quite interesting? but this technology is behind a number of patented technologies. In fact, if your foundation is good enough, they will very quickly. Therefore, we search business allows us more flexibility, which can remain unbeaten in this business a long time.
Kernan: You will be considering selling part of the investment in Japan or Alabama?
Bartz: The two companies are in fact two different nature of the investment. Yahoo Japan is still the company's profit, the company is not really Yahoo's investment, but as partners,
Prada Online Outlet, it is this company Yahoo brought good profits. Alabama is that the company's investment in Yahoo. In fact, before this interview, I was thinking, why we do not have to invest in China? it seems that everyone should go to China, but we know, into the Chinese market is very difficult, especially in the field of media,
Prada Online Store, I think, the Chinese government would like to see control of Chinese media,
Prada Online Outlet, the media is a local Chinese company, so I will invest in Alabama as a profit in China Internet Project, will to see it done as a future business preparation. In fact,
Cheap GHD, we invest not have the right to operate only in Alabama and Yahoo Japan is completely different, I can not help but think, Yahoo earned a lot of money in China,
Prada Online Store, but Province went to a lot of trouble in the country operating the site.
Kernan: Well, today part of the interview ends,
Prada Online Store, Carol, thank you for the interview,
Prada Online Outlet, hope to see you again.
Bartz : I will be happy to answer your question, thank you.
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